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BA.
Available for select work

$ whoami

Hi, I'm Baalamurgan

<body> </body>

Frontend Engineer with 4+ years building scalable SaaS and e-commerce platforms with Next.js, React, and TypeScript - using AI-assisted workflows to accelerate product delivery.

baalamurgan ~ %zsh

$ cat profile.json

{
  "name": "Baalamurgan K A",
  "role": "Frontend Engineer",
  "experience": "4+ years",
  "stack": ["Next.js", "React", "TypeScript"],
  "focus": ["SaaS", "SSR", "SEO", "Performance"],
  "superpower": "ships fast with AI"
}

$ run portfolio.tsx

Ready. Scroll to explore ↓

// about.md

Engineer first. AI-accelerated by default.

I'm a Frontend Engineer with 4+ years building scalable SaaS and e-commerce platforms with Next.js, React, and TypeScript. I specialize in server-side rendering, performance, SEO, Core Web Vitals, and high-traffic platform migrations.

What sets my workflow apart is how I leverage AI tooling - Claude, Copilot, Cursor, v0 - to move from idea to production faster without compromising code quality. I've led frontend initiatives, mentored teams, and shipped production systems in Agile environments.

Years shipping
4+

Years shipping

Devs mentored
5–10

Devs mentored

Records on platforms I built
12M+

Records on platforms I built

about.ts✓ compiled
const baalamurgan = {
  based: "Chennai, India",
  education: "B.Tech CSE, VIT Chennai",
  values: [
    "ship fast, ship right",
    "accessibility is not optional",
    "performance is a feature",
  ],
  currentlyAt: "Nextiva - SDE III",
} as const;

export default baalamurgan;

// git log --career

Where I've shipped

Five years across legal-tech, e-commerce, SaaS, and healthcare - leading migrations, accessibility, and frontend architecture.

  1. SDE III @ Nextiva

    Aug 2025 - Present● current

    Bangalore, India

    Driving frontend accessibility and architecture modernization across core NCX customer-experience modules in a hybrid Angular + React micro-frontend.

    • Led WCAG alignment across NCX modules - keyboard navigation, ARIA compliance, focus management, and scalable component enhancements.
    • Owned Campaign Management and Form Builder workflows: architecture decisions, feature delivery, production fixes, and Statsig feature-flag integration on tight release timelines.
    • Helped transition legacy hybrid apps toward a scalable React architecture supporting next-generation AI-driven product experiences.
    • React.js
    • Angular 18
    • TypeScript
    • Redux
    • Statsig
    • WCAG/ARIA
    • Claude
    • Cursor
    • Jira
  2. Frontend Developer @ Vaimo

    Mar 2025 - Jul 2025

    Remote, Sweden

    Delivered UI enhancements for Helly Hansen's e-commerce platform post-migration from Adobe AEM to a server-side-rendered Next.js architecture.

    • Analyzed and extended an SSR Next.js + TypeScript + SASS storefront migrated off Adobe AEM.
    • Shipped scalable UI enhancements, bug fixes, and micro-features in a sprint-driven Agile team.
    • Partnered with SEO and analytics teams to implement and debug GA4 tracking and event reporting.
    • Next.js
    • TypeScript
    • React.js
    • Redux
    • SASS
    • Vercel
    • GA4
  3. Software Developer (Frontend) @ Trademarkia

    May 2022 - Feb 2025

    Chennai, India

    Owned and scaled the frontend of a legal-tech platform serving 12M+ trademark records, leading a zero-downtime migration off legacy .NET to Next.js.

    • Delivered the frontend architecture for trademarkia.com - registration, renewal, office actions, and filings - collaborating with IP legal teams.
    • Led the seamless .NET → Next.js migration and domain transfer with zero downtime, growing the platform to 300K+ monthly visitors.
    • Boosted SEO performance by 50% and Core Web Vitals via structured data, GSC optimization, and GA4 analytics.
    • Integrated the Meta WhatsApp Business API with Node.js + Firebase for real-time attorney-client communication.
    • Mentored and managed a team of 5–10 frontend interns, driving code quality through reviews and onboarding.
    • Next.js 14/15
    • TypeScript
    • React.js
    • Zustand
    • Tailwind CSS
    • Node.js
    • Firebase
    • Vercel
    • GA4
  4. Junior Software Developer Intern @ Double Star Solutions

    Oct 2021 - May 2022

    Remote, Singapore

    Built user and admin dashboards for a healthcare SaaS platform connecting clinics, practitioners, and patients.

    • Developed user-side and admin dashboards with Angular, Bootstrap, and the NGX Admin template.
    • Integrated RESTful backend APIs and managed data flow with Node.js and Parse Server.
    • Built cross-platform mobile UI with Ionic and shipped the web app as an installable, offline-capable PWA.
    • Angular
    • Ionic
    • Bootstrap
    • SASS
    • Parse Server
    • Node.js
    • PWA
  5. Software Developer Intern @ Tech Tomatoes

    Jul 2021 - Feb 2022

    Remote, India

    Modernized client web apps and shipped a published React Native mobile app and a Chrome extension.

    • Modernized client web applications with Gatsby.js + Tailwind CSS, deployed via Netlify.
    • Published Woodpecker, a React Native + Firebase + Expo app, to the Google Play Store.
    • Built a Vite-powered Chrome extension integrating browser APIs to extend app functionality.
    • React.js
    • Gatsby.js
    • Tailwind CSS
    • React Native
    • Firebase
    • Expo
    • Vite

// run ai.workflow

How I build with AI

The goal isn't to write less code - it's to ship the right product faster, with quality intact.

AI as a force multiplier

I use Claude, Copilot, Cursor, and v0 to compress prototyping and boilerplate - so my time goes to architecture and product decisions.

Human-owned quality

AI accelerates the work; it doesn't own it. Every generated change is reviewed, typed, tested, and held to the same bar.

Tight feedback loops

Ship small, validate with real users, iterate. AI makes the loop faster, not the standards lower.

Speed without debt

Faster delivery only counts if it stays maintainable - strict TypeScript, clean architecture, and performance budgets keep velocity sustainable.

ai-workflow.shexit 0
$ ./ship-feature.sh
→ ideate     with Claude - scope + edge cases
→ scaffold   with Cursor - components
→ implement  human-led - logic + architecture
→ review     AI-assisted diff + manual QA
→ test       types ✓  a11y ✓  perf ✓
✓ shipped in a fraction of the time

// npm test

Skills & technologies

The stack I reach for, framed the way I think about it - a suite that has to keep passing.

frontend.test.ts

PASS

Frontend

  • Next.js
  • React.js
  • Angular
  • React Native
  • Ionic
  • TypeScript
  • JavaScript (ES6+)
  • HTML5
  • CSS3
  • Tailwind CSS
  • SASS
  • Redux
  • TanStack Query
  • Zustand
  • Vite

backend.test.ts

PASS

Backend & Databases

  • Node.js
  • Express.js
  • GraphQL
  • PostgreSQL
  • MongoDB
  • Firebase (Firestore)
  • Parse Server

devops.test.ts

PASS

Cloud, DevOps & Tools

  • Git
  • GitHub
  • Docker
  • Vercel
  • AWS Amplify
  • CI/CD
  • Postman
  • Jira
  • Chrome Extensions

performance.test.ts

PASS

Analytics & Optimization

  • Google Analytics 4
  • Google Search Console
  • SEO Optimization
  • Core Web Vitals
  • Performance Tuning
  • Progressive Web Apps

ai-workflow.test.ts

PASS

AI-Assisted Development

  • BMAD
  • Claude
  • Cursor
  • Codex
  • Prompt Engineering
  • AI Code Review

testing.test.ts

PASS

Testing & Quality

  • Jest
  • React Testing Library
  • Unit Testing

practices.test.ts

PASS

Engineering Practices

  • Agile / Scrum
  • REST API Integration
  • Responsive Design
  • Component Architecture
  • Server-Side Rendering
  • Static Site Generation

✓ All suites passed (7/7) - ready to build.

// tail -f learning.log

What I'm exploring

Always something compiling in the background. A snapshot of where my curiosity is pointed right now.

[building]

Building real-world projects with AI

Shipping actual products end to end with an AI-assisted workflow — turning ideas into working software faster, without dropping the quality bar.

[researching]

Optimizing AI token usage & prompt engineering

Getting more out of every model call — tighter prompts, better context, and patterns that cut tokens while improving output quality.

[building]

Agentic AI workflows with BMAD & MCP

Designing multi-step agent workflows and tool integrations (BMAD, MCP) to automate real engineering tasks rather than one-off prompts.

[learning]

Staying updated on AI trends

Keeping pace with new models, tools, and techniques as the AI dev landscape shifts — and folding what works into how I build.

// open blog

Writing

Notes on frontend architecture, performance, and building with AI. The first posts are on the way.

blog/index.mdxdraft

$ ls posts/ → 0 results

Coming soon - the MDX pipeline is wired and ready.

Visit blog

// mail baala

Let's build something

Open to roles and select freelance work. Tell me what you're working on - I usually reply within a day.

contact.formready